Social Media Stats

If you're interested in social media then you really should be following Cara Pring's 'The Social Skinny'. She's got her finger firmly on the pulse of what's hot and what's not in the world of social media and, being Aussie-based, it's slanted so that it's relevant to you and I.

Anyway, her most recent post is a great one to browse through whilst you have a cup of coffee. It looks at social media statistics for the current year, and it's a real eye-opener:

99 New Social Media Stats For 2012

Essentially it says that if you're a user then your favourite brands, products and organisations are out there trying to engage with you, and you could be missing out on interesting things they have to say or offer. Who would have thought, for example, that I would have got the chance to skydive because I responded to a post on Facebook? And another post has netted us a family day out, on Mother's Day, no less, at the Illawarra Fly. Businesses want to give you stuff, and all you have to do is engage with them on social media.

And if you're a business, then you're missing out on a way to reach, and interact with, customers and potential customers.

Read through the stats and consider what you could be doing to improve how you use social media.

(And, on the subject of Mother's Day, don't forget that we do vouchers for IT coaching - give your favourite mother the gift of computer confidence!)